AAdvanced Appearance Specialist, a janitorial and facilities maintenance company, had a goal to grow and expand their business to meet the growing demand for commercial cleaning and disinfecting as well as become more competitive within their market. RedCircuit was tasked with refreshing the brand by developing a new website and supporting digital and print marketing materials.
When we first began working with AAdvanced Appearance Specialist, they were experiencing growing competition from franchise cleaning businesses in the market. In order to stand out and level the playing field, they wanted to elevate the quality of their branding. They were also expanding into a new market area and needed support with establishing their presence.
After a series of consultations and discovery, RedCircuit developed a new website to highlight AAdvanced Appearance Specialist’s services and strategically market to their existing and newest service areas.
“[RedCircuit is] professional[] and knowledge[able]. [They] listen to feedback and giv[e] positive feedback, recognize the value of our company putting the energy and time getting our company in front of our customer with a wonderful web design and marketing concept. [This led to] a[n] increase in first-time customers and raise[d] the profile of our company in social media.”
– Barry Gray, Senior Service Specialist
- SWOT Analysis
- Competitor Analysis
- Web Design/Development
- Social Media Branding
- Print Marketing Collateral (Business Card, Brochures, Signage)